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Vision Statement

“To be the most preferred and trusted leading food services group for our customers, business partners and stakeholders.”


Mission Statement

4 important stakeholder groups are customers, employees, society & environment and shareholders


Customers
We provide our CUSTOMERS with uniquely delicious food using quality ingredients, together with best-in-class service to ensure the highest level of customer experience and satisfaction.
Employees
We treat EMPLOYEES with respect and foster a culture where everyone’s contributions are valued. We believe in a happy place to work, allowing our employees to grow, nurture their passions and improve their quality of life
Society and Environment
We believe in operating with good corporate governance principles while positively contributing in a sustainable way to our COMMUNITY and environment.
Shareholders
We create SHAREHOLDER value by delivering sustainable and profitable growth.
Core Values and Corporate Culture
The company has the goal that all employees share the same belief in the best way to work together towards our common goals

The company set out to determine certain core values or behaviors which would be the standard for all employees to maintain in order to achieve the goal and vision of company.


The executive committee agreed and specified the set of core values as follows.

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